The book What's the Question?: A Step-by-Step Guide For More Effective And Efficient Market Research offers a practical approach and powerful tools that will help you design a good market research study.

All parties involved in the market research process would definitely benefit from the practical advice given by the authors. Researchers in the market research agencies would appreciate the tips in the book to enable them to write a much better research proposal to answer the real client's objectives. Clients (e.g., brand or marketing managers) who need to write up a research brief and those who help them (e.g., consumer insight managers) would find concrete leads for ways in which the research problem can be structured and for what information is needed.

Leap Research is recognized as a Market Research Company on DesignRush.

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